Imaging Display

Client: Circuit City, Canon, Nikon, Sony, Olympus

What We Did: Fixture channel inserts, self standing arch signs, spiral bound flip books that were inserted into the acrylic fact tag channels

Project Details: This sign package helped to educate the customer about the features of different types of cameras in Circuit City’s assortment. Parts of this kit were vendor specific, highlighting some of the proprietary features of the different manufacturers while other sign components¬† were more generic, informing the customer about general camera features such as zoom and image stabilization. Visually, the sign kit was kept clean and simple to aid in legibility for the customer. The materials used were rugged and durable enough to be placed in areas of high consumer touch points.