HD Camcorder Display

Client: Circuit City

What We Did: Flash loop, fact tagging system, backer panels and channel inserts

Project Details: Worked with designer Kris Kopitzke and retail display pros Actionlink to develop a fully interactive display to educate the consumer on the benefits of HD camcorders. The on screen flash loop was triggered from a generic set of messages to a sku specific message when the consumer picked up one of the camcorders. Graphic mats, channel inserts and clear fact tags that sat behind the existing price tags helped to make this overall display feel cohesive while informing the customer of all the benifits of HD camcorders.