Backlit Billboards

Client: LaDifférence International Furnishings

What We Did: Backlit Billboards featured in the Richmond International Airport

Project Details: Worked with creative gurus Sarah Paxton and Rick Friedrich to create a series of billboards that were featured in the RIC airport. Each billboard was featured for approximately 1 month and highlighted LaDiff’s partnerships with local, non-profit organizations. Throughout the campaigns LaDiff supported these local organizations with a percentage of their sales.